A partial image of the Conrad Rice Mill, New Iberia, LA
A partial image of the Conrad Rice Mill, New Iberia, LA

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Just want to give everyone a heads up on our new packaging for our 8oz. Hol Grain Brown Rice Bread Crumbs and Hol Grain Chicken Coating Mix.
We are changing from our traditional canister packaging to a carton. When you see the new packages on the shelf you will not notice much difference as the front of the two cartons has a picture of our old canisters right on them.
I know I am going to get the question...why did you change from the canister to a carton. Answer is simple. The carton costs a lot less, will enable us to package more cases per house and, all in all, make us more efficient. Efficiency on the production line equals being able to keep our selling price down. The savings will enable us to not have any price increases for a while, which is a good thing.
The cartons are also very attractive and gives us more room to print recipes and other information about the Bread Crumbs and Chicken Coating. The Tempura product will also be changing to a carton once we have used up the existing inventory.
We do not make these kinds of changes without a lot of forethought going into them. Will the new carton take more room on the grocery shelf? NO, takes the same amount of space.
Will the new package keep the product as fresh? YES, we think it will stay fresher longer as the inner pouch in the carton is flushed with inert CO2, then hermetically sealed. This keeps the product as fresh as the day we made it.
Will the new package confuse our loyal customers? MAYBE, but most likely not, as the front of the carton is a large photo of the old canister, and looks pretty good too.
The best thing the new carton does for us is to help keep the cost of the products from going up. We are really on a quest right now on how to keep our retail prices as low as possible.
I know a lot of fancy economists think the economy is moving along ok, but take it from me, it is NOT. There are a lot of folks hurting out there and watching how they spend every dollar. Maybe it is the election year cycle we are going through. I don't really know, but we are going to do our part to not raise the cost of your food to the best of our ability.
You will note on the new packaging we contiue to be Ceritifed Gluten Free, Verified NON GMO and Star K Kosher.
Be assured while we are doing our best to cut costs we are not going to lower our standards or take any short cuts in the manufacturing process. Your trust in our old rice mill and our products is the most valuable thing we possess.
Thanks for your continued support.
Mike Davis
President/Owner
Conrad Rice Mill, Inc.
America's Oldest Operating Rice Mill

 



FROM THE PRESIDENT:

Wow, does the time fly when you’re having fun!  When I bought Conrad Rice Mill in 1975, I was the youngest rice miller in the USA.  Now, after 40 years of running this old Mill, I’m the oldest rice miller in the USA.  Frankly, I think that’s a good thing – you do learn a little along the way!  In my case one of the things we think we’ve figured out is where the food trends are going and how they can apply to our operation.  Simple, really.  All along we just kept making the best products we could, using simple, pure ingredients.  Recently, I read in the Wall Street Journal that the major food companies are reformulating their products to meet today’s consumers’ desire for simple, pure products.  Well, that must make us pretty darn smart as that’s how we’ve always made our products.  The bench mark among our employees is: “If we can’t pronounce an ingredient or if it sounds too scientific, we don’t use it, ever”.  Case in point, our QUIGGS brand Yellow Rice is the only yellow rice in North America that is made with pure, simple ingredients.  No MSG, no HVP, no red or yellow dyes, etc.   It is just not necessary to use all those chemically sounding ingredients.  They sound so scary that I figure they can’t be good for you – so why use them?  Keep it Simple, that’s our motto.  We keep tweaking our product line, trying to make what we make better and made more efficiently.  For those of you living on the West Coast, we’ve picked up two new distributors, one in the Bay Area and the other in Sacramento, California.  We’re also making headway in the Pacific North West.  Our beautiful home town of New Iberia, Louisiana continues to remain a great place to work and live.  Please come see us and visit America’s Oldest Rice Mill.  We’re open to the public Monday thru Saturday, year round.  Lots of good stuff for you to eat and some great Louisiana coffee to wash it down with.  Thank you for your continued support of our brands and our operation.  We do appreciate it!

Mike Davis

President/Owner 

 

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